Objectives

• Explore 5 essential principles and characteristics of leading innovators and companies
• Learn how you can infuse an innovative mindset and culture into your organization and your life, regardless of role or title
• Discover where big ideas come from and how you can reinvent yourself as an innovator
• Be inspired and educated by Alexander Blass’s story of how he won the Top Innovator of the Year Award
• Invoke your passions and values to achieve your innovative and leadership potential
• Discover how innovative companies are using psychological principles and state-of-the-art online social media tools to harness the power of crowds and “people power” to market their brands and boost their sales
• Study innovative customer engagement strategies such as “gamification” and “crowdsourcing” to improve customer service
• Learn how to increase customer loyalty by creating powerful emotional connections between your products and customers
• Grasp the various types of innovation, such as incremental, revolutionary, breakthrough, and game-changing innovations
• Learn 6 specific and practical innovation and creativity strategies and methodologies that you can apply to your business immediately to develop big new ideas for innovative products and services
• Study many international case studies from leading companies across various industries that have generated billions of dollars in sales, dominated their markets, and beaten their competition using these specific strategies
• Apply these methods and strategies to come up with innovative new products and services through collaboration and teamwork, during the Masterclass